Want to find out what teens are buying these days? Just go to YouTube and search the word “hauls.” And then just click on one of the videos that come up on the right. (Or you can just click above or on the links at the end of this posting.)
Anyway, I have to admit that I had never heard of a haul until yesterday morning when my favorite DJ (Elvis Duran on Z100, just for the record) started talking about it. Here’s the scoop: A haul is basically a video diary in which a young consumer (typically a teen girl) details every single purchase she has made in her most recent shopping trip, showing off the items to the world courtesy of her trusty Web camera. What’s amazing is how confident most of these girls are about passing judgment on products and brands.
The haul videos have developed into a major YouTube sensation, with more than 100,000 such videos already uploaded on the site. The most popular haul diarists (or “vloggers” as they call themselves) have devoted followings and their videos get hundreds of thousands of hits. All this has not escaped the attention of savvy makeup and clothing marketers, who are showering the most popular vloggers with lucrative product deals and sponsorships. Not a bad way to earn some extra cash -- it sure beats flipping burgers.
To watch some hauls, click any of the three links below:
Black Friday haul
Victoria's Secret Makeup Haul & Review
Another Forever21 haul
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