It’s being called the best retail-related video ever posted on YouTube. I wouldn’t go that far, but it certainly is different. British advertising agency Mother London released 100 cats in Ikea’s store in Wembly, England, and then filmed the results for a new advertising campaign whose tagline is “happy inside.” The YouTube film shows footage of the cats being released and exploring the store.
As for the campaign, along with 60- and 90-second TC commercials, it includes a Facebook-linked competition where users have to guess which pieces of furniture the cats in the ad settled themselves down on, to win the furniture in question. The competition microsite at Ikea.co.uk/cats also features a short documentary about the owners of the cats and a "making of" film.
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