Juicy gets intimate

Someone forgot to tell Juicy Couture about the recession. The company launched its new format, an intimate apparel concept called Love G&P, with a store at Las Vegas’ Forum Shops at Caesars Place. (The G&P stands for the first letter in the names of Juicy co-founders Gela Nash-Taylor and Pamela Skaist-Levy.)

Love G&P has a soft, feminine look that is more toned down and grown up than most Juicy stores. It’s done in cream and pink hues, and has a vintage feel. At a time when some intimate apparel stores have taken on an R-rated cast, Love G&P seems refreshingly old-fashioned, but in the most inviting way possible. Maybe everything old does become new again.