Harrods may be the largest department store in London (if not the world), but it’s certainly not one of the hippest. In fact, it’s a bit on the staid side compared with British rival Harvey Nichols & Co. But Harrods is creating plenty of buzz for itself with its newest storefront display: high-tech video ads. The eye-catching video, complete with music, debuted this summer and will run through the end of the year, promoting such brands as Land Rover and Veneto. The display envelops the entire window, and has the ability to potentially do gestural as well as mobile interaction.
The installation was done stateside, by the high-tech wizards at Monster Media, which is based in Orlando, Fla. This is the second time that Harrods reached out to Monster. In October 2008, the company created a LCD-based interactive window that ran footage promoting the premier of “James Bond 007: Quantum of Solace.”
Check out Harrod’s video display for yourself: www.monstermedia.net/portfolio.php?#23
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