Tuesday, 20 July 2010

New Disney Magic



The Disney Store’s long-awaited new design has finally been unveiled. The design, which made its debut at Montebello Town Center, Montebello, Calif., blends high-tech elements with signature Disney icons. From a Princess Castle complete with a magic mirror (with the wave of a wand, a Disney Princess appears) to a theater where customers can pick from a selection of pre-loaded content and watch classic and new Disney entertainment), the store is fun and entertaining.

See for yourself by watching the video above.

PS: A big thanks to the folks at RCS Real Estate Advisors (the firm is helping Disney reposition much of its real estate as it rolls out the new design) for sending the clip to me!

Friday, 16 July 2010

Times Square goes gaga over Forever 21 billboard



“Wow.” “Cool.” “How do they do it?”

That pretty much sums up the reaction to Forever 21’s dazzling digital billboard in Times Square. The display, which sits on top of the retailer’s massive new flagship, has people gawking, necks craned upwards. What’s causing all the attention -- and camera flashes -- is the way the display integrates real-time video of the street with programmed content. Every now and then, you come across something that is truly worthy of being deemed “cutting edge.” This is one of those times.